PUMA Press Centre > LATEST NEWS http://news.puma.com/latest-news/all 9e8ce4f4-294f-44a8-985e-f27f404616ca/PUMA announce long-term partnership with Romelu Lukaku http://news.puma.com/latest-news/puma-announce-long-term-partnership-with-romelu-lukaku/s/9e8ce4f4-294f-44a8-985e-f27f404616ca PUMA announce long-term partnership with Romelu Lukaku PUMA confirms that today (Thursday 14 th June 2018) Romelu Lukaku, international football sensation, has chosen to sign a long-term partnership with PUMA FOOTBALL. Romelu Lukaku, 25 years old, is... ]]> 6/15/2018 9:21:00 AM ce2918f6-b655-40db-b4da-d0c4cc096437/ILLUMINATE THE GAME http://news.puma.com/latest-news/illuminate-the-game/s/ce2918f6-b655-40db-b4da-d0c4cc096437 ILLUMINATE THE GAME PUMA FOOTBALL RELEASE NEW-GEN VERSIONS OF THE FUTURE AND PUMA ONE AS PART OF THE ILLUMINATE PACK TO BE WORN AT THIS SUMMERS TOURNAMENT. Imagine being the one, imagine being that player that... ]]> 6/1/2018 9:00:00 AM facdab06-9648-45a2-8efb-afd6ebf971ab/PUMA FOOTBALL CELEBRATE THEIR NEXT GENERATION OF TALENT WITH THE ‘FUTURE NEXT’. http://news.puma.com/latest-news/puma-football-celebrate-their-next-generation-of-talent-with-the--future-next-./s/facdab06-9648-45a2-8efb-afd6ebf971ab PUMA FOOTBALL CELEBRATE THEIR NEXT GENERATION OF TALENT WITH THE ‘FUTURE NEXT’. The Future’s new heroes will be worshipped on the pitch in years to come but were made on the streets. PUMA’s FUTURE NEXT wraps the FUTURE 18.1 NETFIT in a graphic inspired by the journey a player... ]]> 5/3/2018 7:18:00 AM bcc130ef-3550-42fe-989e-adbbb9295631/PUMA FOOTBALL CELEBRATE THE 50th ANNIVERSARY OF THE SUEDE WITH THE RELEASE OF THE LIMITED EDITION FUTURE SUEDE 50 PACK http://news.puma.com/latest-news/puma-football-celebrate-the-50th-anniversary-of-the-suede-with-the-release-of-the-limited-edition-fu/s/bcc130ef-3550-42fe-989e-adbbb9295631 PUMA FOOTBALL CELEBRATE THE 50th ANNIVERSARY OF THE SUEDE WITH THE RELEASE OF THE LIMITED EDITION FUTURE SUEDE 50 PACK The Suede hit the scene in 1968 and has been changing street-style game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it’s been worn by the icons of every... ]]> 4/19/2018 2:41:00 PM 8bec8875-a9ab-42af-9c42-8b24a8ac6845/BIG SEAN LAUNCHES DEBUT COLLECTION WITH PUMA http://news.puma.com/latest-news/big-sean-launches-debut-collection-with-puma/s/8bec8875-a9ab-42af-9c42-8b24a8ac6845 BIG SEAN LAUNCHES DEBUT COLLECTION WITH PUMA From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you... ]]> 4/6/2018 1:48:00 PM a1b7876d-7d07-447c-9aba-aa2062d300d2/PUMA FOOTBALL REVEALS NEW FEDERATION KITS THAT CELEBRATE WHAT IS AT THE HEART OF THE FOOTBALL FAN http://news.puma.com/latest-news/puma-football-reveals-new-federation-kits-that-celebrate-what-is-at-the-heart-of-the-football-fan/s/a1b7876d-7d07-447c-9aba-aa2062d300d2 PUMA FOOTBALL REVEALS NEW FEDERATION KITS THAT CELEBRATE WHAT IS AT THE HEART OF THE FOOTBALL FAN Today PUMA revealed a series of new kits for the brand’s national team Federations to be worn in the March international window and beyond. Unified by color, each shirt celebrates the elementary... ]]> 4/4/2018 8:09:00 AM 17628215-5d9c-4ec3-b9a9-c89f61bf6270/PHENOM LUX - Stand Out and Help Out http://news.puma.com/latest-news/phenom-lux---stand-out-and-help-out/s/17628215-5d9c-4ec3-b9a9-c89f61bf6270 PHENOM LUX - Stand Out and Help Out Selena Gomez’s first design collaboration with PUMA, is the highly anticipated Phenom Lux—a shoe that is made to stand out and help out. Designed for training, but styled for slaying, Phenom Lux... ]]> 3/28/2018 9:37:00 PM 361145ef-2b67-4e55-9e8a-9e0203d7d6ae/PUMA'S USAIN BOLT TRAINS WITH BORUSSIA http://news.puma.com/latest-news/puma-s-usain-bolt-trains-with-borussia/s/361145ef-2b67-4e55-9e8a-9e0203d7d6ae PUMA'S USAIN BOLT TRAINS WITH BORUSSIA Usain Bolt’s latest career move? Professional football. The fastest way to football greatness? Train in some of the world’s best facilities with some of the game's top players. This week, Usain... ]]> 3/23/2018 3:16:00 PM 6a5eea3d-a8aa-468f-b7f2-e787f3ad13a8/PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP http://news.puma.com/latest-news/puma-and-ac-milan-announce-long-term-partnership/s/6a5eea3d-a8aa-468f-b7f2-e787f3ad13a8 PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP PARTNERSHIP WILL START FOR 2018/19 SEASON PUMA and Italian Serie A football club AC MILAN have today announced an official long-term partnership, that brings together two of the most passionate,... ]]> 2/12/2018 9:44:00 AM e4287964-00c4-4719-9744-e8375e0f9232/PUMA AND SENEGAL FOOTBALL ASSOCIATION ANNOUNCE LONG-TERM PARTNERSHIP http://news.puma.com/latest-news/puma-and-senegal-football-association-announce-long-term-partnership/s/e4287964-00c4-4719-9744-e8375e0f9232 PUMA AND SENEGAL FOOTBALL ASSOCIATION ANNOUNCE LONG-TERM PARTNERSHIP PARTNERSHIP WILL START FOR THE WORLD CUP 2018 PUMA and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA) today, mutually announced a long-term agreement that will see... ]]> 2/9/2018 10:49:00 AM 93de4dba-e6b9-4383-aa88-28bf1c10502e/PUMA FOOTBALL HIT NEW LEVELS IN LONDON WITH THE LAUNCH OF THE PUMA FUTURE 18.1 http://news.puma.com/latest-news/puma-football-hit-new-levels-in-london-with-the-launch-of-the-puma-future-18.1/s/93de4dba-e6b9-4383-aa88-28bf1c10502e PUMA FOOTBALL HIT NEW LEVELS IN LONDON WITH THE LAUNCH OF THE PUMA FUTURE 18.1 Last night in the heart of London, the PUMA Future Vault played host to a 500-strong crowd of football loving teens, social media icons and industry guests in a highly immersive underground bunker... ]]> 1/31/2018 2:19:00 PM 73d68bb9-95f1-48a0-9502-e65c43e5eb1e/NEW LEVELS OF PERFECTION http://news.puma.com/latest-news/new-levels-of-perfection/s/73d68bb9-95f1-48a0-9502-e65c43e5eb1e NEW LEVELS OF PERFECTION PUMA Football release PUMA ONE 18.1 The PUMA ONE is made for players that think tactically, who can read the game in an instant and see a move before it happens. These great football minds need a... ]]> 1/12/2018 8:24:00 AM bbcf83e0-b21c-495c-b197-3631f3366785/THE FUTURE IS YOURS http://news.puma.com/latest-news/the-future-is-yours/s/bbcf83e0-b21c-495c-b197-3631f3366785 THE FUTURE IS YOURS There are players on the planet who can change a game. Then there are players that invent new ways to play it, creating unbelievable moments that turn the game on its head forever. The FUTURE is... ]]> 1/12/2018 8:24:00 AM 54e13269-5779-4b74-8a9e-ffa091e2fe6e/THE FUTURE IS GRIZI http://news.puma.com/latest-news/the-future-is-grizi/s/54e13269-5779-4b74-8a9e-ffa091e2fe6e THE FUTURE IS GRIZI Antoine Griezmann x PUMA Football release a special GRIZI edition of FUTURE 18.1. Shunned by major clubs for being too small as a young boy, Antoine Griezmann has achieved against all odds. From... ]]> 12/15/2017 8:55:00 AM ee368051-c0b9-48d9-b9e4-c229a7cf2f62/THE FUTURE IS HERE. http://news.puma.com/latest-news/the-future-is-here./s/ee368051-c0b9-48d9-b9e4-c229a7cf2f62 THE FUTURE IS HERE. FUTURE ˈfjuːtʃə/ noun a period of time following the moment of speaking, writing; time regarded as still to come. Except for PUMA, who have always considered the Future to be here. FUTURE was... ]]> 11/17/2017 9:26:00 AM 0ebdaef1-4e49-4474-99eb-f7263bb509d1/THE INDOMITABLE LIONS LINK UP WITH PRINCE OF AFROTRAP FOR SHIRT REVEAL http://news.puma.com/latest-news/the-indomitable-lions-link-up-with-prince-of-afrotrap-for-shirt-reveal/s/0ebdaef1-4e49-4474-99eb-f7263bb509d1 THE INDOMITABLE LIONS LINK UP WITH PRINCE OF AFROTRAP FOR SHIRT REVEAL Afro-trap artist MHD and African football legend Roger Milla join the Cameroon squad for the launch of the new home shirt, celebrating the 20 th year of their partnership with PUMA. To view the... ]]> 11/3/2017 1:30:00 PM fd012ab2-19b7-4d71-a343-f11737203ed5/NEW ITALY JERSEY LAUNCHES IN SPECTACULAR FASHION http://news.puma.com/latest-news/new-italy-jersey-launches-in-spectacular-fashion/s/fd012ab2-19b7-4d71-a343-f11737203ed5 NEW ITALY JERSEY LAUNCHES IN SPECTACULAR FASHION WORLD FIRST. To pay homage to Gianluigi Buffon, the goalkeeper will wear the new home jersey during the game vs. Macedonia. Paying tribute to 20 years of dedication and passion and in anticipation... ]]> 10/6/2017 8:15:00 AM 759e5998-3787-493b-8780-5d0f4b2ae1ea/PUMA AND DAILY PAPER PAY HOMAGE TO PUMA'S 20TH YEAR OF AFRICAN FOOTBALL http://news.puma.com/latest-news/puma-and-daily-paper-pay-homage-to-puma-s-20th-year-of-african-football/s/759e5998-3787-493b-8780-5d0f4b2ae1ea PUMA AND DAILY PAPER PAY HOMAGE TO PUMA'S 20TH YEAR OF AFRICAN FOOTBALL African Football-Inspired Collection, Made for the Streets Global Sports Brand PUMA and Amsterdam-based streetwear label Daily Paper go to town for their second collaborative collection bringing... ]]> 9/26/2017 7:12:00 AM 6ca7cfa4-21a6-4ef8-8a32-2c541f3f72d8/PUMA® PARTNERS WITH SELENA GOMEZ http://news.puma.com/latest-news/puma--partners-with-selena-gomez/s/6ca7cfa4-21a6-4ef8-8a32-2c541f3f72d8 PUMA® PARTNERS WITH SELENA GOMEZ Singer, Actress and Producer to Collaborate with the Brand and to Enhance their Women’s Business Today, global sports brand PUMA announced a long-term partnership with singer, actress, and... ]]> 9/19/2017 5:06:00 PM 35fe1454-e3eb-4ad4-b400-e14775d1c5f7/PUMA AND RIHANNA TURN UP THE HEAT FOR SPRING-SUMMER ‘18 http://news.puma.com/latest-news/puma-and-rihanna-turn-up-the-heat-for-spring-summer--18/s/35fe1454-e3eb-4ad4-b400-e14775d1c5f7 PUMA AND RIHANNA TURN UP THE HEAT FOR SPRING-SUMMER ‘18 FENTY PUMA BY RIHANNA RETURNS TO NYC WITH NEW TRICKS AND GRAVITY-DEFYING FASHIONS Rihanna returns to New York Fashion Week with a dominating force, introducing her latest daredevil FENTY PUMA by... ]]> 9/11/2017 1:00:00 PM f9b22145-7763-4263-87b6-1893a8552a0c/PUMA and Borussia Dortmund present the new kit for European fixtures http://news.puma.com/latest-news/puma-and-borussia-dortmund-present-the-new-kit-for-european-fixtures/s/f9b22145-7763-4263-87b6-1893a8552a0c PUMA and Borussia Dortmund present the new kit for European fixtures PUMA and BVB present the Black and Yellows’ international competition jersey for the 2017/2018 season today. This jersey will be worn exclusively during BVB’s European campaign. Dortmund’s fast... ]]> 8/23/2017 7:09:00 AM 240c9bb4-8990-48d6-aa51-227fe1b8b4d1/PUMA CELEBRATES USAIN BOLT'S JOURNEY AND FINAL RACE WITH BOLT LEGACY SPIKES http://news.puma.com/latest-news/puma-celebrates-usain-bolt-s-journey-and-final-race-with-bolt-legacy-spikes/s/240c9bb4-8990-48d6-aa51-227fe1b8b4d1 PUMA CELEBRATES USAIN BOLT'S JOURNEY AND FINAL RACE WITH BOLT LEGACY SPIKES Tonight in London, global sports brand PUMA hosted a press conference to celebrate Usain Bolt and his legendary status and long track & field career. Usain was reminded of key moments in his life... ]]> 8/2/2017 12:52:00 AM 75272846-6f7c-4dfb-87c8-14410621f661/PUMA LIGHTS UP THE GAME WITH WORLD’S BIGGEST KIT LAUNCH http://news.puma.com/latest-news/puma-lights-up-the-game-with-world-s-biggest-kit-launch/s/75272846-6f7c-4dfb-87c8-14410621f661 PUMA LIGHTS UP THE GAME WITH WORLD’S BIGGEST KIT LAUNCH On the 12th July for the first time, PUMA Football launched 23 globally licensed club Third and Away kits under the same story of “Step Out” across 7 time zones. By creating these strong and clean... ]]> 7/13/2017 10:27:00 AM 13d35de4-a407-46c0-adf3-f70d5525378b/ARSENAL FC HOME KIT SEASON 2017/18 http://news.puma.com/latest-news/arsenal-fc-home-kit-season-2017-18/s/13d35de4-a407-46c0-adf3-f70d5525378b ARSENAL FC HOME KIT SEASON 2017/18 We are THE legendary white sleeves. We are THE ones who always pick the cannon when we are playing Monopoly. We are THE ones who know the real ‘Dennis the menace’. He’s not a cartoon, he’s a... ]]> 6/21/2017 8:52:00 AM 45194e96-bd6c-486b-9cb3-8cd2e18c98f2/THE FIRST PUMA ONE FOOTBALL BOOT http://news.puma.com/latest-news/the-first-puma-one-football-boot/s/45194e96-bd6c-486b-9cb3-8cd2e18c98f2 THE FIRST PUMA ONE FOOTBALL BOOT Today’s players are not good at one thing. They are good at a lot of things. With that in mind we set out to design something that would deliver the needs of all players into one boot. To begin... ]]> 6/19/2017 10:48:00 AM 9e6aca8b-5cff-4de5-929c-d388d6f40cb6/PUMA x MERCEDES AMG PETRONAS DRIVERS LEWIS HAMILTON & VALTTERI BOTTAS STUN MONTREAL CROWDS AT EVENT WITH CIRQUE DU SOLEIL http://news.puma.com/latest-news/puma-x-mercedes-amg-petronas-drivers-lewis-hamilton---valtteri-bottas-stun-montreal-crowds-at-event-/s/9e6aca8b-5cff-4de5-929c-d388d6f40cb6 PUMA x MERCEDES AMG PETRONAS DRIVERS LEWIS HAMILTON & VALTTERI BOTTAS STUN MONTREAL CROWDS AT EVENT WITH CIRQUE DU SOLEIL Mercedes-AMG Petronas Motorsport drivers Lewis Hamilton and Valtteri Bottas were the surprise element in a special training and performance with the new Cirque Du Soleil show VOLTA. This afternoon... ]]> 6/8/2017 9:15:00 AM bbdc0437-607c-4137-8f04-f8f3987053ce/USAIN BOLT AND STAR STUDDED LINEUP STEP UP TO UNVEIL REVOLUTION IN FOOTWEAR http://news.puma.com/latest-news/usain-bolt-and-star-studded-lineup-step-up-to-unveil-revolution-in-footwear/s/bbdc0437-607c-4137-8f04-f8f3987053ce USAIN BOLT AND STAR STUDDED LINEUP STEP UP TO UNVEIL REVOLUTION IN FOOTWEAR PUMA ® reinvents lacing with NETFIT technology PUMA gave an excited VIP crowd of guests, sneaker freaks and influencers the first look at the future of sports and lifestyle footwear at a... ]]> 5/5/2017 11:12:00 AM b0cc8d19-746b-4cdc-a572-9b4ce0a1d11f/PUMA LAUNCHES THE NEW 365 STREET FOOTBALL FOOTWEAR http://news.puma.com/latest-news/puma-launches-the-new-365-street-football-footwear/s/b0cc8d19-746b-4cdc-a572-9b4ce0a1d11f PUMA LAUNCHES THE NEW 365 STREET FOOTBALL FOOTWEAR The launch of our latest 365 street football shoe did not pass into the night unnoticed. As a shoe that is intended as much for football as it is for style, it was only right to celebrate the... ]]> 4/27/2017 9:08:00 AM e4c699a8-e1de-43be-a8d9-cfe1ed093693/PUMA DELIVER SERGIO AGÜERO’S NEW ‘WHEELS’ WITH SPEED AND STYLE AHEAD OF THE MANCHESTER DERBY http://news.puma.com/latest-news/puma-deliver-sergio-ag-ero-s-new--wheels--with-speed-and-style-ahead-of-the-manchester-derby/s/e4c699a8-e1de-43be-a8d9-cfe1ed093693 PUMA DELIVER SERGIO AGÜERO’S NEW ‘WHEELS’ WITH SPEED AND STYLE AHEAD OF THE MANCHESTER DERBY PUMA deliver bespoke evoSPEED SL-S Derby Fever boots in wrapped speed car PUMA today celebrated the release of Sergio Agüero’s custom designed Derby Fever evoSPEED SL-S football boots (wheels) by... ]]> 4/24/2017 11:06:00 AM e347546c-b27a-4128-bbb9-4f5efc2da337/PUMA AND BORUSSIA MONCHENGLADBACH ANNOUNCE LONG-TERM PARTNERSHIP http://news.puma.com/latest-news/puma-and-borussia-monchengladbach-announce-long-term-partnership/s/e347546c-b27a-4128-bbb9-4f5efc2da337 PUMA AND BORUSSIA MONCHENGLADBACH ANNOUNCE LONG-TERM PARTNERSHIP What belongs together, comes together again in the 2018/19 season PUMA and five-time German football champion Borussia Monchengladbach have announced their new, long-term partnership today. As of... ]]> 4/3/2017 4:01:00 PM b65af49f-2a31-4182-bec6-8cf911205905/PUMA & OLMPIQUE DE MARSEILLE ANNOUNCE LONG-TERM PARTNERSHIP http://news.puma.com/latest-news/puma---olmpique-de-marseille-announce-long-term-partnership/s/b65af49f-2a31-4182-bec6-8cf911205905 PUMA & OLMPIQUE DE MARSEILLE ANNOUNCE LONG-TERM PARTNERSHIP PUMA and French Ligue 1 football club OLYMPIQUE DE MARSEILLE have today announced an official long-term partnership, that brings together two of the most passionate, authentic and ambitious brands... ]]> 3/26/2017 10:32:00 AM 6139925b-f6e0-4570-ad04-2524f158f0a2/PUMA ANNOUNCES BIG SEAN AS NEW CREATIVE COLLABORATOR AND GLOBAL AMBASSADOR http://news.puma.com/latest-news/puma-announces-big-sean-as-new-creative-collaborator-and-global-ambassador/s/6139925b-f6e0-4570-ad04-2524f158f0a2 PUMA ANNOUNCES BIG SEAN AS NEW CREATIVE COLLABORATOR AND GLOBAL AMBASSADOR Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering... ]]> 3/7/2017 8:55:00 PM ad5b5e13-fb42-44ba-9fb9-3d2bb91af851/CLASS IS NOW IN SESSION: THE AUTUMN WINTER 2017 FENTY PUMA BY RIHANNA CELEBRATED WITH TOP HONORS IN PARIS http://news.puma.com/latest-news/class-is-now-in-session--the-autumn-winter-2017-fenty-puma-by-rihanna-celebrated-with-top-honors-in-/s/ad5b5e13-fb42-44ba-9fb9-3d2bb91af851 CLASS IS NOW IN SESSION: THE AUTUMN WINTER 2017 FENTY PUMA BY RIHANNA CELEBRATED WITH TOP HONORS IN PARIS School Rules at FENTY University where Varsity Sport Meets High Fashion Tonight, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented... ]]> 3/7/2017 11:27:00 AM 5ed8a483-ac01-4f5a-b36a-5aed6e688fdb/PUMA SIGNS SEVEN NEW JAMAICA ATHLETES http://news.puma.com/latest-news/puma-signs-seven-new-jamaica-athletes/s/5ed8a483-ac01-4f5a-b36a-5aed6e688fdb PUMA SIGNS SEVEN NEW JAMAICA ATHLETES Global Sports Brand PUMA continues their commitment with up and coming athletes, and its mission to be the fastest sports brand in the world by signing seven Jamaican athletes to represent them in... ]]> 1/23/2017 10:11:00 AM a7b8f856-ded3-4af8-b07c-52c32ec3a596/PUMA KICKS OFF 2017 WITH NEXT GENERATION evoPOWER VIGOR 1 http://news.puma.com/latest-news/puma-kicks-off-2017-with-next-generation-evopower-vigor-1/s/a7b8f856-ded3-4af8-b07c-52c32ec3a596 PUMA KICKS OFF 2017 WITH NEXT GENERATION evoPOWER VIGOR 1 PUMA has kicked the new year off in style by unveiling its next generation POWER boot, the evoPOWER Vigor 1. The new football boot sees PUMA’s greatest design overhaul yet in the POWER franchise,... ]]> 1/17/2017 1:01:00 AM