B-roll Footage: PUMA Announces Partnership with Centauro

ID

270893

SHOOT DATE

18 Jan 2013

SHOOT LOCATION

Johannesburg, South Africa

DESCRIPTION
B-roll footage of the press conference
SHOTLIST
PUMA® announced today that it has entered a partnership with Centauro, the largest sporting goods retail chain in Latin America, through which it will sub-license the branding rights to four of its partnered African federations; Ivory Coast, Ghana, Cameroon and Senegal. The partnership is effective from January 2013 through to the end of the 2014 FIFA World Cup® and through this deal, the four African federations will carry Centauro branding on licensed training wear, perimeter boards at training facilities and press walls.
USAGE RIGHTS/RESTRICTIONS
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

CONTACTS

  • Public Relations
    Director of PR
    United States
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