• 12-JAN-2018

THE FUTURE IS YOURS

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There are players on the planet who can change a game. Then there are players that invent new ways to play it, creating unbelievable moments that turn the game on its head forever.  The FUTURE is made for those players that change the game in an instant, those that play with instinct, and invent play on the pitch pushing the game to New Levels. 

That’s why PUMA designed a boot that allows for complete individuality in both fit and style.

FUTURE is the first football boot with a truly customizable fit. NETFIT technology allows the wearer to lace their boots any way they want in order to fit perfectly, no matter the foot shape or lock-down need.

The FUTURE utilizes PUMA’s adaptable NETFIT technology initially designed for running and takes it to New Levels by applying it to the upper creating a boot that is aggressive in its aesthetic, unique in its appearance, and in its lacing system a purely individual fit experience.

The lacing system is there to be experimented with, to adapt to your fit specifications, whether wide or narrow footed, and give you the ultimate lock-down. With its infinite customization options, NETFIT allows for the ultimate on pitch expression, allowing players to truly stand out with their own unique lacing designs.

To further enhance the overall fit and feel of the boots the NETFIT upper has been fused to the evoKNIT sock and striking zones to create one form-fitting textile base layer, bringing the wearer a snug-fit whilst making sure the foot is closer to the ball on impact for that perfect touch. The evoKNIT sock has been designed to be non-restrictive and allow for limitless agility thanks to its specifically placed cuts, whilst the material itself offers supreme support and comfort throughout the game.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
The FUTURE also introduces the brand new RAPIDAGILITY outsole, made of super lightweight and reactive Pebax, and contains a mix of conical and bladed studs that are designed to bring the best results in traction and stability. Perfect for those quick turns of pace, and moments of quick footed brilliance that leave your opponents in a twisted heap.

The Q1 FUTURE 18.1 comes in a disruptive yellow and black graphic execution that echo’s the explosion of energy felt when those outrageous moments of brilliance come off, sparking off flares in the stands and scenes in the streets.

The release of the FUTURE 18.1 release is accompanied by a campaign film created by the 2017 UK Music Video Award winning director Ryan Staake and featuring Antoine Griezmann with music provided by the king of Afrotrap ‘MHD’ in the form of the track ‘AFRO TRAP Part.7 (La Puissance)’.

The FUTURE will be worn by players such as Antoine Griezmann, Adam Lallana, Marco Reus, Jozy Altidore and Marko Arnautovic. 


INFINITE CUSTOMIZATION: 
NETFIT technology provides infinite lacing options for any foot, lock-down or style need.

UNTOUCHABLE SPEED:
Lightweight RAPIDAGILITY outsole allows for high speeds on the break and 100% acceleration.                                                                                                           

LIMITLESS AGILITY:
evoKNIT sock and form-fit textile base provide the ultimate support for top on-pitch performance and agility.


Tech Video FUTURE 18.1: https://youtu.be/g9O2n6COlaA

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PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.


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  • Julien Lanfrey
    International Public Relations
    Germany
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