The launch of our latest 365 street football shoe did not pass into the night unnoticed. As a shoe that is intended as much for football as it is for style, it was only right to celebrate the streets for which the shoe was intended. In Paris we put on a tournament with 8 teams of football obsessed teens, each captained by a major influencer in the street football scene taken from the worlds of freestyling, comedy, hip-hop and YouTube.
The tournament was surrounded by performances that tapped into the current football street culture from local freestylers, hip-hop artists and dancers. The night cumulated in Mario Balotelli presenting the trophies to the winners and introducing two new signings to the PUMA street roster, Freestyler- Lisa Freestyle and groundbreaking hip-hop artist and football mad- MHD.
HAVING EXPERIENCE IN NUTMEGGING PEOPLE IN THE STREETS FOR YEARS, PUMA FEELS LIKE...
… your mum has been killing you too many times because you keep ruining your new white shoes.
… you’ve been going to pick your ball from under the car too many times.
… when you’re asked which is your strongest foot you answer, “my sole “.
… you need shoes that help prevent you getting nutmegged by Lisa Freestyle, but let you dance to MHD tracks looking proper.
… you need a boot which allows you to take your team to the top then slide through the security check-in at the airport like Mario Balotelli.
… you’ve skipped school a few days because you were to ashamed after being nutmegged and your doctor didn’t want to give you a medical certificate for a broken ego.
… after you’ve already played 20 vs 20, 1 vs 1, 1 vs 5 and 5 vs 20. Numbers don’t count. Skill does.
… you aren’t an architect, but you can build a football goal with two t-shirts.
… you need to be as good at banter as you are at playing.
… you don’t see a square, you see a football pitch. You don’t see a car, you see a wall for your free-kicks. You don’t see trees, you see defenders.