• 20-AUG-2011

Usain Bolt Crowns Asia's Fastest Fans Ahead of World Championships

COLOMBIAN INTERNATIONAL FALCAO SIGNS FOR PUMA® Sportlifestyle Brand Announces Partnership with Atlético Madrid's Star Striker Herzogenaurach, Germany (27 September, 2011) – PUMA announced today that it has signed a long-term contract with Radamel Falcao.

FOR IMMEDIATE RELEASE USAIN BOLT CROWNS ASIA'S FASTEST FANS AHEAD OF WORLD CHAMPIONSHIPS World's Fastest Man Welcomes Winners at the PUMA Faas Test Final in Daegu, Korea DAEGU, KOREA (August 20, 2011):

Usain Bolt, the World's Fastest Man, was in Daegu, Korea today to congratulate the winners of the PUMA Faas Test, a unique street-sprinting challenge where runners race against Bolt's own 100m speed record. The Faas Test Final saw the quickest sixteen men and women from across the continent competing to be crowned the fastest amateur sprinter, with Narendran A. L. Shanmuganathan from Malaysia and Pal Somi from Korea winning the men's and women's events respectively.

Usain Bolt made this an experience of a lifetime as he held a question and answer session with the finalists before cheering them on through the final and crowning the champions, just days before he competes in the IAAF World Championships in Daegu, Korea. The PUMA Faas Test has visited Korea, China, Japan, Malaysia and Singapore in a quest to find the continent's quickest runners through a series of heats.

Aspiring athletes in sixteen cities were encouraged to run the PUMA Faas Test speed trap and record their speed - the quickest sprinters were flown to Daegu to represent their nation and compete to be crowned the overall champion. South Korean football legend Hong, Myung-bo was also on hand to congratulate the winners.

Usain Bolt commented: "Huge congratulations to Narendran from Malaysia and Pal Somi from Korea who were the quickest on the day. All the runners involved in the PUMA Faas Test Final here showed amazing potential. I attribute my speed to my Jamaican roots – the sun, the food, the music, the culture – but it's great to see so many amazing, lightning-fast runners across Asia. My world record time was safe today but there could be some pretty stiff competition from Asian runners if these guys keep running this fast!"

In addition to this incredible experience, all finalists received a pair of PUMA Theseus II spikes signed by Usain Bolt, the same shoe the World's Fastest Man will wear on track throughout the IAAF World Championships. The two overall winners won $1,000 USD worth of PUMA Running products.

Usain Bolt was also the focus of a special celebration as PUMA staff and fans from Korea presented him with a surprise gift in the form of a traditional rice cake on the eve of his 25th birthday. The PUMA Faas Tests have introduced consumers across Asia to PUMA's new Faas range. New for Autumn Winter 2011, the Faas 400 Bolt is designed to give the runner a more natural running rhythm and enhanced speed, but with a touch of old-school styling, inspired by iconic silhouettes like PUMA's Easy Rider.

Having studied the movement, foot placement and overall running styles of athletes like Usain Bolt, PUMA identified three proven and consistent skills that were critical to top performance. PUMA translated these elements into three categories —Rocker Flex and Groove. The unique rocker shape allows for a biomechanically efficient stride with an effortless toe-off. The flex grooves built across the tooling increase responsiveness.

The Faas 400 Bolt is the perfect lightweight trainer. The Faas 400 Bolt style joins PUMA's Faas 200, 300 and 500 collection, which launched globally in Spring Summer 2011. Usain Bolt and the entire Jamaican Track and Field team will wear PUMA On Track Competition Wear throughout the 2011 IAAF World Championships in Daegu, Korea.