PUMA SPRING-SUMMER ’16 TRAINING COLLECTION
Global Sports Brand PUMA recognizes the demands faced by today’s women who lead an active lifestyle, and today releases a performance range that helps them train to be fit and kick some ass.
Women of today are brave, confident, determined and joyful. Always pouncing, never settling for second. Embodying this attitude are two women who are making headlines in the sports world, PUMA’s running and training ambassadors sprinter Jenna Prandini and fitness trainer Jamie Granger.
Prandini, the reigning US 2015 200m Champion, never misses a day’s training, and said, “I need my training gear to be on a par with my intensive regime and the new PUMA Training range delivers just that."
Granger, Rihanna’s personal trainer, enjoys training strength and power more than anything else. Granger attests, “ I cannot settle for a training gear that won’t keep up with my intense routine. I start with one or two heavy lifts followed by metabolic training that consists of full body exercise and explosive movements. PUMA Training products are highly reliable and makes me look good too.”
The Pulse XT Core Wn’s returns this season with great new colourways. It’s designed for agility training and offers maximum flexibility that features a full-length flex groove for dynamic, multi-directional movement. The Pulse XT delivers exceptional fit with the Ariaprene bootie construction for breathability, comfort and stretch. The EverTrain Footbed Technology adds resilience, comfort and bounce while the EVA midsole makes it lightweight. For hardcore traction, its solid rubber outsole pods provide full ground contact.
The PUMA Training range also offers a selection of sports bras to suit every women’s needs. With ample research and testing with their athletes, PUMA has developed sports bras that deliver the right amount of comfort and support for any work out. The PWRSHAPE Forever Bra is perfect for every day usage and all types of workout. It provides support for a range of activity, from treadmill to track while the highly functional materials draw sweat away from the skin, providing extra comfort during exercise. Its stabilizing shoulder straps help minimize mid impact bounce control for that much needed support while its sleek racer back construction provides unrestricted range of motion.
The PWRSHAPE Cardio Bra gives unrestricted freedom of movement and provides maximum support, coverage, and power during high impact training, from long distance running to endurance routines. Highly functional materials draw the sweat away and keep the skin dry to ensure extra comfort during exercise. Ventilated moulded cups and power mesh back panel helps in breathability. Stabilizing shoulder straps aids in bounce control while an adjustable bottom band closure gives an easy fit.
The PWRSHAPE Tight offers comfort and confidence where it's needed most. Its superior stretch fabric and the flexible high waistband provide maximum compression, improving sports performance. Mesh side panels allow for breathability. Next-to-skin fit provides structure and uncompromising support during full range of motion. DryCELL technology draws sweat away from the skin and help keep to dry and comfortable during exercise. For extra confidence boost, bonding tape details and minimal seams create a flattering silhouette and reduce irritation.
The Spring-Summer ’165 PUMA Women’s Training collection will be available globally through Puma.com, PUMA Stores and sports specialist stores starting January 1st.
Teresa TayzonInternational Public RelationsUnited StatesTeresa.Tayzon@puma.com+1 617 488 2993