PUMA Reveals New Arsenal Home Kit For 2016/17 Season
Shirt Pays Homage to the 90’s, Merging Innovation with Classic Design Features
The new Arsenal Home kit for the 2016/17 season was revealed today with a striking new look. Drawing inspiration from the managers, players and moments that defined The Gunners throughout the 90’s, this modern interpretation of a classic merges innovative technology with design features that give a nod to Arsenal’s past.
Designed in the classic Arsenal home red, PUMA has created the new 2016/17 Home shirt based on the traditional and iconic home shirt treasured by fans. PUMA’s iconic T7 Form Stripe runs along each sleeve and a dropped tail and longer sleeves with cuffs give this shirt a refined look. Rounding off the design, the printed front graphic provides a modern approach and the heat transfer gothic “A”, inspired by the gothic font that featured on the club’s crest in the past, is the official signoff on the back neck area.
The new performance shirt worn on pitch by the players features PUMA's new apparel technology ACTV Thermo-R, strategically inserted in both the front and the back of the shirt to help players maintain an optimum body temperature. A unique phase-change material is injected into the shirts' inner athletic tape, which allows microcapsules to absorb excess heat and release it back to the body when needed. The taping in the shirts provides an extra snug fit, micro-massaging the skin in specific areas to enable a faster, more effective energy supply to the active muscles.
Olivier Giroud, Arsenal’s star striker and PUMA player said; “PUMA has done a great job with the new home kit. They have designed a shirt that is influenced by our classic home kit and added modern features, which will ensure we stand out and look good on pitch. Our traditions and the iconic home shirt are very important and I know our fans are going to be very happy with it. It’s a very nice looking shirt and I’m looking forward to wearing it next season.”
The Arsenal Ladies Team will debut the new Home Kit on the 26th May in the US when they play a friendly against the Seattle Reign at the Memorial Stadium. The Home Replica kit, Home ACTV Authentic shirt and full collection of fan wear will be available in-store from the 3 June 2016. The Home Replica kit, Home ACTV Authentic and training line is available to pre-order now, online at www.puma.com/arsenal and www.ArsenalDirect.com.
Collette EwbankInternational Public RelationsGermanycollette.email@example.com+49 9132 81 2705+49 1514 4877496
Katie Sheptyck GregoryHead of PRUnited Stateskatie.firstname.lastname@example.org