Global Sports Brand PUMA introduces the Eskiva, a lifestyle sneaker for the ladies inspired by the PUMA Gong - a boxing shoe that originally released in the 70’s.
The Eskiva champions PUMA’s athletic roots by keeping true to the original silhouette. Fusing it with modern material updates result in a stylish sleek finish. Not compromising in comfort, its low profile is very flattering while its soft leather upper and easy lacing system fits like a sock.
The Eskiva works the flair of a knockout into everyday street wear. Available in several colour iterations – from classy black and white to flashy metallic renditions that instantly adds pizzazz to any outfit. Worn her way by Global Brand Ambassador and Creative Director, Rihanna.
Available on October 26 through PUMA stores and select lifestyle retailers with additional colourways releasing in Spring 2016.
Teresa TayzonInternational Public RelationsUnited StatesTeresa.Tayzon@puma.com+1 617 488 2993