• 11-NOV-2014




Global Sports Brand and ÖFB Celebrate 40 Years of Partnership

Vienna, Austria (11th November 2014) – PUMA and the Austrian Football Federation (ÖFB) today announced an extension to their longest running partnership at a press conference in the Ernst-Happel-Stadium of Vienna.  Celebrating a relationship that has been in place for 40 years, PUMA and the ÖFB will continue to work together through a new long-term period. The partnership between the ÖFB and PUMA has seen the national team play in four FIFA World CupsTM, one UEFA European ChampionshipTM and all qualifying and friendly matches in PUMA kits throughout this period.

Along with the national team’s promising start in the qualification for the 2016 UEFA European ChampionshipTM, the extension of the long term partnership is another positive sign for the future of Austrian football. The new agreement sees PUMA providing the official playing kits for all associated ÖFB teams, including the men’s, women’s and all youth national teams. PUMA also remains to be the federation’s official partner in relation to replica kits, fanwear and other merchandise. 

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said, “For us this is a very special partnership, the longest standing in PUMA’s history.  Over the past 40 years we have formed a relationship of trust, and one that has been consistently based on common values and aspirations. We are delighted with this extension, and wish the ÖFB great success as they look to build on their great start to the European ChampionshipTM qualification.”

ÖFB president Leo Windtner added, “We have long standing relationships with most of our partners, all of which are based on trust, mutual appreciation and the right balance between giving and taking. However, a partnership over such a long period of time is unique to us, and it shows it is profitable for either side. I am very pleased about PUMA keeping their faith with us, continuing to be a great technical partner.”

Alfred Ludwig, ÖFB General Director commented, “Working with the same technical partner for four decades is proof in itself of a highly successful partnership. PUMA have been a great partner during this period of time and we now look forward to the upcoming years and their ongoing support. We appreciate this partnership especially from a product point of view, where

PUMA always perform at high standards and surprise with exciting innovations, like the ACTV technology they launched this year. These bring us great benefit.”

Further press assets can be downloaded from www.news.puma.com




PUMA Media Contacts:

Tim Stedman, International PR, PUMA                         


+49 151 1474 3148  


Nicole Veen, DACH PR, PUMA        


+49 170 5658 186   



PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com