• 12-SEP-2013

AW13' Lifestyle Collection Director - Sophia Chang - Revealed

Sophia Chang - Sizzle
This AW13' season, PUMA reveals the Brand's Lifestyle Collection Directors: a collective group of influencers who connect culture, attitude, and style with ambition. Sought out from the streets of Paris, Los Angeles and New York City, PUMA's global group of Collection Directors have been assigned to enhance PUMA's seasonal key lifestyle products with their creativity, vision and passion under the 'Next Starts Now' platform. The first of the Collection Directors to be introduced this month is Illustrator, Designer and self proclaimed 'Bun' Queen, Sophia Chang.

Tasked to visually reinvigorate the season's Women's Lifestyle Footwear collection, Chang used the city streets of LA and New York as her backdrop for a photo-shoot that was remarkably colourful, animated and spontaneous just as the collection itself.