PUMA RE-INTRODUCES THE DISC TO ITS RUNNING FOOTWEAR
The IGNITE DISC & evoSPEED DISC Spike mark the 25th anniversary of the PUMA DISC laceless closure system
Twenty-five years ago, Global Sports Brand PUMA first introduced the DISC System into a range of running shoes, an innovation that shook the industry. It featured a revolutionary technological design that offered the perfect synthesis of foot and shoe, and was reveled for being the first laceless closure system. With a turn of the DISC dial, the internal wire system tightened the upper to provide a custom fit.
High level track & field athletes such as Colin Jackson wore the DISC spike when he won gold at the 110m hurdles at the ’93 Word Champs in Stuttgart. German star Heike Drechsler became one of the most successful female long jumpers of all time, the DISCspike propelling her to the top step of the podium at the 1992 Olympics in Barcelona.
This year, as PUMA celebrates 25 years of DISC innovation, it recognizes that every second counts when it comes to being Forever Faster. PUMA took the original DISC design and made it lighter and sleeker. It’s quicker to turn, faster to tighten, and features smooth, durable steel wires to conform the foot.
Kohei Hagio, PUMA Senior Head of Product Line Management for Running & Training Footwear remarked, “At PUMA we strive to push the boundaries of innovation in all of our products. It’s a never-ending pursuit to be Forever Faster in everything we do. The DISC System technology is a representation of this commitment and desire.
The World’s Fastest Man Usain Bolt said, “I’m all about speed and the evoSPEED DISC Spike gives the most comfortable fit in the quickest time. Whether on track or during training, every second is important so I’m very pleased that with just a quick turn of the DISC, the spike is secure, comfortable and ready to run.”
PUMA’s current roster of Track & Field athletes including Usain Bolt, Asafa Powell, Andre de Grasse, Jenna Prandini and many more will wear the new DISC. For them, every split second counts whether on the track or in training. They need lightweight footwear that’s easy and comfortable to wear, and creates a customized fit. The IGNITE DISC and evoSPEED DISC Spike deliver all of these and more.
The IGNITE DISC ensures a quick and secure fit, allowing runners to put on their shoes on and go. The upper comprise of comfort foam upper that conforms to the foot and offers plenty of comfort while a breathable net mesh hugs the foot providing comfort and makes the shoes very lightweight.
With the IGNITE Foam, the IGNITE DISC offers superior energy return with an exceptional cushioning material that disperses impact. A unique PU foam formula offers high rebound and fantastic comfort. Midsole chevron grooves are design to compress during landing and rebound to provide energy return. ForEverFoam is integrated in the heel to provide durability for long-lasting performance. On the outsole, guidance grooves run from the heel to the toe to mimic the natural gait pattern for a smooth ride. Forefoot Flex Grooves allow for a smooth transition and toe-off.
The evoSPEED DISC Spike is fit for the world’s fastest athletes on the track. Like the flat version, it offers a secure and fast fit with PUMA’s updated proprietary innovative fast closing system. It wraps and secures the foot onto the platform within a split-second. For ultimate traction and propulsion, it features an aggressive full length Pebax Sprint Plate with 8 spike receptacles. Top-of-the-line, soft, aerodynamic Clarino® synthetic upper hugs the foot and locks the foot onto the plate for superb upper support.
The IGNITE DISC and evoSPEED DISC Spike will be available at PUMA stores, puma.com and running specialists stores starting xxx
Teresa TayzonInternational Public RelationsUnited StatesTeresa.Tayzon@puma.com+1 617 488 2993