• 02-AUG-2011

PUMA Selected as Official Sportswear Partner for the 34th America's Cup

Just days away from the first event of the new look America's Cup, the America's Cup Event Authority today introduced its official sportswear partner, PUMA. In addition to their role as sportswear partner, PUMA will operate both the official online and pop-up fan shop in ports hosting the 34th America's Cup races. The first America's Cup-branded merchandise offerings will be made exclusively available to fans attending the inaugural America's Cup World Series event August 6 – 14 in Cascais, Portugal.

As the official sportswear partner, PUMA will serve as the exclusive licensee of event-related sportswear for the America's Cup Event Authority and America's Cup Race Management teams, including their sailing performance gear.

The partnership between the 34th America's Cup and PUMA represents the continued reinvention of the Cup. From the groundbreaking AC45 wing-sailed catamaran and breakthrough television graphics to athlete's view cameras and premium sportswear, every change of the 34th edition is focused on transforming the sport of sailing into fan-driven experience