Tonight in London, global sports brand PUMA hosted a press conference to celebrate Usain Bolt and his legendary status and long track & field career. Usain was reminded of key moments in his life that contributed to his legacy, and Usain’s parents surprised him by joining him onstage to present him with a special pair of Bolt Legacy Spikes, commemorating his journey as he prepares for his final race.
Wellesley and Jennifer Bolt gifted their son his first pair of spikes back when he began running on the track, so it was only fitting that they were there to hand him the final pair of his professional career as well. These are the Bolt Legacy Spikes made exclusively for London and they have design details from key moments in his journey. The right shoe is labeled “Forever” and has the alpha symbol to represent the beginning of his career. The shoe is in the purple and green from William Knibb High School where he started on the track. The left shoe is labeled “Fastest” and has the omega symbol to represent the finish of his career. The left shoe is gold to represent his successes and the sock liner highlights his major achievements since 2002. The tongue of the spikes have Usain’s signature and a mark of his classic pose embossed, the Jamaican flag is also incorporated to show the love he has for his home country.
“Usain Bolt has been a transformative figure for track & field and brought a type of energy that the sport has never seen before,” said Bjoern Gulden, CEO of PUMA. “The way he has stayed true to his core messages, family, and fans the whole time has been what’s really resonated with people all around the globe. We are proud to have been working with Usain for so many years now and our partnership will continue long after his race this weekend.”
Usain Bolt will wear his Legacy Spikes on the track in London and limited pairs are available at select retailers.
You can download PUMA's rights-free B-Roll footage from the event at the download link here: https://fastcat.puma.com/transfer/d80793f73bc06445344424c4d1ce11bcb66f76c0f1f84e2dd06d09d6fbcacc30
For more coverage on Usain Bolt’s farewell from the track, please check pumalegend.com and use #ForeverFastest
Alberto Turincio SmithSr. Manager PR, Central MarketingUnited Statesalberto.email@example.com 617 488 10181 978 302 8724
Kate StockmanInternational Public RelationsGermanykate.firstname.lastname@example.org-